3 Reasons to Boost Your Business With Content Writing in Spanish

by | May 1, 2020 | Business

Did you know that Spanish was spoken in the United States before the USA existed as the USA? Many people don’t! Today, we still see its influence in our place names (San Francisco, Florida, Texas, Colorado, to name a few). The Spanish language has always been a part of the United States. It has influenced our cuisine, our accents, and more. And many aspects of different Spanish-speaking cultures have found their way into mainstream American culture.

Currently, there are more than 50 million Spanish speakers in the United States. That’s more than in Spain! Spanish speakers are searching for consumer goods and blogs in Spanish, right alongside the rest of the world right now. If you’re looking for a simple way to expand your business, Spanish content is one of the easiest ways. In fact, globally, 560 million people speak Spanish as a first language, ranking it as the second most spoken tongue, after Mandarin Chinese. (For comparison, English has 370 million speakers.)

Here’s what ordering Spanish content will allow you to do with very little effort:

  1. Reach a (Much) Larger Audience, Instantly.

The data all suggest that the number of Spanish speakers in the United States is only growing. Imagine not being included in tens of thousands of searches because potential customers search for zapatos, instead of “shoes.” With Spanish content, or even just a simple website localization, you can instantly expand your reach. 

  1. Grow Your Business With Ease (and Consumer Confidence)

Spanish content writing will allow you to grow your business, whether that be on a national level or globally. Even within the United States, while many Spanish speakers are bilingual, many are considered Spanish dominant. This means that they’re more comfortable and confident in that language, and they respond to brands that cater accordingly.  

  1. Stay Competitive

Most major retailers currently offer digital content in Spanish, which allows them to capture the attention of millions of Spanish speakers before they make their way to other businesses offering the same products and services. Many small businesses are falling behind on Spanish content writing because it seems out of reach.  

The good news is that it’s not out of reach. Better Content Matters can help you reach millions of novel consumers instantly. Contact us to order Spanish content for your blog or small business today.

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Mary Antonia