6 Ways Your Small Business Can Honor Black History Month

by | Jan 31, 2024 | Business

Black History Month is meant to be a time to acknowledge and pay homage to all of the important Black people in history and the contributions they made to society. Not only that, the month is also meant to acknowledge the struggle the Black community has faced as a whole and learn ways to continue improving. For small businesses, it is essential to engage in this yearly commemoration to create a more diverse and equitable environment for everyone.

From showcasing support in your marketing to getting involved with charitable organizations, here are six ways your small business can show support for Black History Month and the Black community.

1. Support and Connect With Black Owned Businesses

One of the best ways to pay tribute to Black History Month as a small business is by partnering with Black-owned businesses and showing your support to Black entrepreneurs. You might consider purchasing products from a business to use for your business, connecting with Black entrepreneurs for vendor services, collaborating with Black-owned businesses on projects, or featuring products from a Black-owned business on your website, socials, and in your marketing.

There are so many things you can do as a small business to support Black-owned businesses. Even doing something as simple as making a social media post to bring visibility can be effective in raising awareness of a brand and growing revenue.

2. Spotlight the Black Voices On Your Team

Recognizing the Black voices who make a strong impact within your business is not only a way to honor Black History Month, but it’s also a great way to celebrate your team and their contributions to your company. Show your team how much you appreciate them by highlighting their accomplishments and sharing their stories. 

A few ways to do this include sharing e-newsletters, posting on your social media pages, and creating content such as blog posts to go on your business site. This can give members of your team the chance to learn more about each other while fostering inclusivity and amplifying your company’s diversity.

3. Strengthen Diversity, Equity, and Inclusion Within Your Business

Promoting diversity, equity, and inclusion (DEI) within any business is essential, especially if you want to reach a broader audience and increase revenue. If you don’t already have one, you may want to create a DEI strategic plan to set standards for diversity, equity, and inclusion and have clear goals in place. 

If you already have a DEI plan that you’ve worked long and hard on, that’s fantastic. You took an important first step that will surely benefit your business. When it comes to DEI strategy, however, it’s not just about having a plan. It’s about executing it and working toward those goals you set forth.

Small business owners may not think they have a lot of opportunities to improve diversity, but that’s not necessarily true. You can start with hiring practices. The hiring and promotion process is one place where DEI can be promoted by making sure there is no potential for racial bias in either. The processes should be completely impartial and allow every candidate a fair chance, not based on race. Having diverse leadership especially can make employees feel comfortable and like they belong.

4. Connect With Charities and Organizations that Support the Black Community

There are many Black communities all over the country that need support to improve their conditions, and there are plenty of local and national charities and nonprofit organizations working to uplift them every day. You should think about volunteering with one of these organizations, or even donating to their cause, as a way to make a strong impact and actively show that the Black community has your support.

Donation matching is a great way to get employees and other members of your team involved with the cause as well. You can match each donation made by individuals on your team and potentially create a ripple effect, causing some employees to become more involved with similar causes and increase long-term community engagement.

5. Attend or Organize Black History Month Events

There are usually Black History Month events happening all over the country, even in cities and towns near you. Some organizations may even offer online events if there is nothing in your area. It’s a great way to get involved with the community and learn more about different organizations, what their goals are, and how you can be a part of it all. This could create an opportunity for partnerships to drive revenue for your business and raise awareness all at once.

Organizing a Black History Month event as a small business is another way you can connect with the community as well as local Black business owners and entrepreneurs. Whether you are just hosting a panel discussion or inviting different business owners for a larger event, you have an opportunity to do something important for the community and your business.

6. Highlight Black History 

Honoring and supporting Black History Month within your small business could just be highlighting the long history of the Black community. Find different ways to educate the public, your consumers, and the people who are a part of your organization. It is well known that Black people have made many tremendous contributions in history from literature and music to inventions. All of which shaped the world that we know today.

Acknowledging and emphasizing all that Black people have done in history is an important part of celebrating Black History Month as well as the Black community. Educating others on Black history is an even better way to honor the month, start conversations, and foster positive change within our communities. Inviting Black panelists for a discussion or sharing books written by Black authors is a step in the right direction.

Go Further Than Black History Month With Better Content Matters

Supporting Black history and the Black community is not exclusive to one month. It’s an all-year relationship. Market your business as the diverse, equitable, and inclusive organization that it is. If you’re not sure how to get started, reach out to our team at Better Content Matters. Our writers can produce quality content for your website and social media to expand your reach and attract multiple audiences.

Tyana O’Neal Cortez

Tyana O’Neal Cortez

Tyana O’Neal-Cortez was born and raised in Washington, DC, and attended Sacred Heart University, where she got a BFA and MFA in film and television production. She occasionally freelances as an Assistant Director for film productions whenever one comes her way. She loves traveling and screenwriting, and tries to do both whenever she can.