9 Ways to Create the Best SEO Content

by | Aug 8, 2023 | Business

It can often be difficult to create new and interesting blogs or the best SEO content. The fact is, we all get stuck in a creativity rut sometimes. You can generate content ideas through keyword research or AI content generation, but it’s useful to have tactics on hand that are applicable to multiple blog ideas and help stretch the creative muscles in your brain. In order to create the best SEO content, you have to create something of value to users.

Marketing stunts and content can sometimes get stale, and consumer ad saturation is leading to many audiences ignoring most advertising campaigns. Making blog content that brings genuine joy and interest to readers can help you connect with your audience and keep content fresh. Creative SEO and blog content benefit both writers and readers.

Tips for Creating the Best SEO Content

Millions of topics are covered in SEO and marketing content, but there are certain tactics you can use to alter the perspective on these ideas or head down a research rabbit hole for a less-discussed subtopic.

1.   Frame the Content from a New Angle

Common blog topics that are used for high ranking in SEO can sometimes get overdone. By taking an often-used idea and considering it from a new perspective, you may stumble onto a great idea for a blog. This can help you climb to the top of a specific search engine results page (SERP). You can also use Google’s “People Also Ask” feature to determine topics that are parallel to your keywords or previous blogs.

You could even find a gap in the SEO market. Analyze the interests of your target audience and what they might be looking for. See if there’s a niche uncovered idea hidden within a commonly covered type of blog post.

2.   Talk with Experts in the Field

A fantastic way to inject your content with passion and information is by talking with someone who knows the field you’re writing about. There might be someone in your own company who is knowledgeable about the field or a friend or family member who works in the industry, or you can reach out to an industry professional for an interview. This will give you specific and personable examples of what you’re writing about, and you could work with that information in whatever format fits the content.

Not only does this provide you with more interesting information to write about and present to readers, but it gives your site further trust and reputation for both visitors and SEO. Google, for example, uses a site page’s experience, expertise, authority, and trustworthiness, or E-E-A-T, in website ranking. Hearing the interest that experts have in their field will lead to content that is inspiring to you as a writer and will likely also be enjoyed by many readers.

3.   Focus on Things You Enjoy

When you’re passionate about the subject you’re writing about, it permeates the tone of the copy and will make it more enjoyable to site users. Find topics you’re excited about that can relate to your industry, and put your personal spin on things. The authenticity of a writer who enjoys what they’re talking about may surprise you and give you the edge you need over competitors.

4.   Do Research

Take some time to do a deep dive into a topic, and follow the winding paths of internet research to see what you can learn. This helps you find authoritative and credible sources, and it may allow you to stumble across new content topics.

If possible, get some personal experience as you research through product testing, interviews with individuals, or getting involved in the procedures you’re writing about. You can have a personal investment in the story you’re writing and have some fun learning more about your topic. It may also give you new insight into how to structure a blog or SEO content for that particular idea.

5.   Add Updates to Old Content

If you’ve got blog posts or content that’s out-of-date, you may want to give the page a refresh. You can directly edit an old post, making both the original postdate and edit date clear, and ensure that statistics are current and the advice still applies to your industry. Doing this is helpful for SEO in several ways: not only does the webpage have trust built up over the years with search engines, but the content is also new and current.

You can also take an old blog post and rewrite and reupload it, and you can link to the original post. Or, make a post directly addressing the differences in the world or industry since an old post was created. Each of these options allows you to recycle old ideas in innovative ways.

6.   Empathizing with Your Audience

Creative and interesting content is great for content writing, but not all topics can be as individually-inclined. In marketing and SEO, there are plenty of topics that have to get written, and they may not be every writer’s passion.

However, it’s essential to still find individual use in seemingly-dry informative or keyword-driven topics. When you can find what a topic means to readers, you can better target your content and more effectively identify with that audience. Determine why someone would need the information you’re writing about, and use that to tailor your copywriting.

7.   Work with Team Members or Other Writers

If you can, it’s great to start a brainstorming session with coworkers or others you write with in the industry. This gives you a chance to ask questions and formulate ideas, working with other content writers to find ideal ways to tackle certain content. Working with other writers is often a great way to get you out of a repetitive creative block.

8.   Establish Your Goal for Writing

Be sure you understand the goal of the content you’re creating and what change you’re hoping to inspire or bring to your audience. Knowing your intention before you start writing can help tailor how the piece is structured and what it will tell the audience. Your content may be reinforcing your business’s brand, bringing informative instructions to the reader, or providing entertainment. Knowing that intention prior to planning your blog post or content will make the information more interesting and straightforward to viewers.

9.   Go Multimedia

Find ways to bring your copywriting to audiences in other formats, such as video content, podcasts, or infographics. It can create a fun challenge for you, and some audiences prefer these content forms over reading an article. The content you research and write will still make the basis for these new media forms but may reach new audiences.

Turning to a Writing Professional

When you want to create engaging content but don’t have the ability or time to do so consistently, you may want to work with a writing professional. Contact Better Content Matters for help from a dedicated writing team, and let us bring the voice and innovation you want to your website.

Jane Replogle

Jane Replogle

Jane Replogle graduated from Northern Michigan University in 2022 with a BS in English Writing and a minor in Art and Design. She lived most of her life in Michigan and is currently based in Oregon as a freelance copywriter. She enjoys many creative art forms, including fiction writing, poetry, sketching, and painting.