by Amy Reichert | Oct 2, 2026 | blog, Content Marketing
The marketing world adapts to the impact of new technology and changing business needs. Current AI technology is rapidly changing how customers search for product information. Many don’t even do a popular Google search, but instead use any number of AI tools to...
by Kimberlee Henry | Sep 25, 2026 | blog, Business, Content Marketing, Design, writing
Businesses produce content to attract customers, and doing so means impressing them with knowledge and expertise. In the early days of SEO, keyword stuffing could push content to the top of search results. Today, modern search algorithms and AI engines immediately...
by Jason Collins | Sep 18, 2026 | Business, Content Marketing, writing
According to a 2024 study titled ‘Lost in the Middle: How Language Models Use Long Contexts’, increasing the number of retrieved documents doesn’t guarantee that an AI model will make better use of a reading pile. The study looked at models GPT-3.5-Turbo and...
by Jason Collins | Sep 11, 2026 | blog, Business, Content Marketing
Over the last 10 years, businesses have had a fairly simple relationship with Google Search. You would create a page, optimize it around a target phrase, work to earn rankings with keywords, and hope that the click came next. Although this reliably worked for quite a...
by Alisa Hummell | Sep 4, 2026 | blog, Business, Content Marketing, writing
You likely understand that most readers don’t arrive on a page immediately ready to read every word. Many will land on the page, glance at its opening, check a few headings, and decide whether the article is worth their time. In most situations, this decision happens...
by Christie Moll | Aug 28, 2026 | blog, Business, Content Marketing, writing
The exact number of websites using AI is unquantifiable, but some industry studies have predicted that about 74% of newly created web pages contain AI-generated content. Not to mention that AI adoption concerning content creation is approaching a near-universal 97%...
by Amy Reichert | Aug 21, 2026 | blog, Business, Content Marketing, writing
Editorial frameworks or standardized editorial processes are critical for supplying customers with cost-effective and speedy content that ranks and gets used by humans and AI tools alike. AI tools can outline and draft content rapidly. The problem is that content...
by Jason Collins | Aug 14, 2026 | blog, Business, Content Marketing
Many agencies nowadays have crossed the point where they are deliberating whether or not to use AI and have found themselves firmly in the camp of using it. However, the next hurdle to overcome is whether the AI workflow many have been quick to adopt will produce...
by Jason Collins | Aug 7, 2026 | blog, Business, Content Marketing, Design, writing
According to recent polling statistics by NORC, a whopping 60% of US adults now use AI to search for information, and among adults under 30, that rises to 74%. It can be hard to comprehend, but that is now the reality of living in an AI age and trying to successfully...
by Christie Moll | Jul 31, 2026 | blog, Business, Content Marketing, writing
Your content’s visibility may be at stake with the latest impact of AI technology used for searching and querying answers within search engines and AI tools. Your content’s visibility is no longer defined by ranking alone. AI systems use the well-known SEO principles,...
