Building Your On-Page SEO Checklist

by | Sep 5, 2023 | Business

As you create a plan to increase the consumer traffic to your business’s online presence, you have likely seen the phrase on-page search engine optimization or on-page SEO. This process is vital for improving your online engagement by connecting you with the people in need of your business. While there are entire businesses dedicated to helping you increase your online engagement, there are also multiple strategies and techniques that you can use on your own to improve your on-page SEO. Applying these processes and creating a checklist is not difficult, but it does require a thorough understanding of on-page SEO.

What Is On-Page SEO?

Search engines use algorithms to categorize websites based on the information found while scanning the web page. In order for the search engine to properly interpret the webpages, the information on the page must clearly convey what the webpage is about as well so it can clearly identify when that page is relevant to search inquiries that use specific keywords.

On-page SEO, also known as on-site SEO, is the process of optimizing the content on your web pages for search engines and users. The intent is to alter a page’s content, internal links, and tags to improve search visibility by populating higher on the search results page when potential consumers use search engines. On-page SEO is entirely customizable– you get to choose the topic or goal, target audience, and relevant keywords for each page.

Importance Of On-Page SEO

On-page SEO techniques allow search engines to correctly analyze the content on your website. The information gathered by the search engine will determine if, where, and when you appear during a searcher’s query.

Over the last 20 years, the percentage of internet users that utilize search engines has steadily increased. The people that frequently use search engines are also more likely to be socially upscale, as those with higher levels of education and belonging to higher-income households are more likely to use search engines on a typical day. If your business ranks low or not at all during a search made by someone that needs your business, you are missing out on the opportunity to build a vital professional connection.

On-Page SEO Checklist

Implementing SEO techniques is a valuable but potentially daunting process to begin. Fortunately, starting the process is much simpler when it is broken down into individual steps. This checklist has been tailored for businesses in search of attainable SEO practices.

·      Identify Target Keywords

Drawing in the ideal audience for your business and each webpage requires an understanding of which words or phrases these potential consumers are using and how to leverage them for your benefit. Keyword research can help you identify the intent behind searches, the number of times that keyword is used in a search, and how difficult it will be to rank among the top unpaid search engine results.

Once you have identified the target keywords and phrases for your needs, they should be interspersed throughout your content. This includes locations outside of written content, such as your URLs.

·      Embed Title Tag Modifiers

A title tag is the title that shows on the search engine results page. It is intended to tell the search engine what the page is about and entice potential consumers to click the link. The title tag should include the page’s primary keyword and may include secondary keywords, but keyword stuffing should be avoided. These keywords are the modifiers used to optimize each title tag for the search engine and users.

·      Optimize Engaging Images and Videos

Pages that incorporate videos, images, and illustrations add value to your content. As a result, these pages are more likely to get more views, shares, and backlinks. Each image should have a descriptive filename and alt text that appears in the page’s code. This helps the search engine’s algorithm correctly categorize the image. Any videos should be uploaded to YouTube and embedded from there.

·      Review Your Content Quality

It is important that you examine the content on your website through the lens of its visitors. For example, someone seeking information will want an in-depth guide, while someone seeking product information is likely to prefer a short, concise description. Regardless of how much content is on your website, it must meet the quality standards related to grammar and writing style. Factors search engine algorithms will consider are accuracy, readability, originality, formatting, and tone of voice.

·      Use Internal And External Links

Both internal and external links have a crucial place on your webpage. Internal links help site visitors and search engines navigate your website, making a greater amount of information more easily accessible. You can also link to outside sources that are authorities in the relevant topics, helping the content appear more trustworthy to search engines. Attaching the internal and external links to descriptive anchor text instead of a simple “click me” helps users and search engines understand what type of information is connected to the link.

Though this checklist offers some methods for on-page SEO, true success with this process requires an understanding that it must be continuously improved upon. Your SEO strategy should grow with your business and search engine algorithms, becoming an adaptable and interactive process that is customized for your needs.

SEO With Better Content Matters

Ultimately, many on-page SEO practices can be accomplished by the business owner or manager. Implementing some of these strategies will boost the traffic to your website, drawing in more potential consumers and increasing your professional connections. Though it is possible to create and implement an on-page SEO plan, seeking help can allow you more time to commit to building your business in ways only you can.

Better Content Matters provides the skills of copywriters, experienced grant writers, and master content creators to ensure high-quality content that meets the needs of your organization. With an eye for the SEO requirements of small businesses and digital marketing agencies, we create blogs, website content, and other written content that helps your online presence become more trustworthy and visible. Reach out to the Better Content Matters team for information on written content that will round out your on-page SEO strategy.

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Nicole Enochs