by Jane Replogle | Apr 4, 2023 | Art, Content Marketing
Many modern-day artists rely on their websites to promote their work, create a professional portfolio, or sell their artwork. However, simply creating a website isn’t always enough to get artists the visibility and traction they’re looking for. Your artist website has...
by Haylie Kramer | Feb 14, 2023 | Art, Content Marketing
Using Valentine’s Day as an advertising vehicle is not a new marketing tactic. Obvious candidates like Milky Way and Whitman’s Chocolate have been doing it for decades, but when other, more unlikely brands find a way to spin the holiday of love into a sales promo,...
by Alisa Hummell | Feb 2, 2023 | Art, blog, Content Marketing, writing
At Better Content Matters, we believe that Black history is US history, and we are excited to honor February as Black History Month. It gives us a great opportunity to recognize some beloved Black authors whose work has shifted our narrative and collective...
by Gabby Vandenavond | Feb 1, 2023 | Art, blog
Since the long-ago historical era of 1986, February has been federally designated as Black History Month. Though corporations love to use this time to slap trite slogans on sweatshirts and photograph their Black employees for social media, there are lots of real,...
by Christie Moll | Oct 1, 2022 | Art, Business, Content Marketing
In some parts of the country, the celebration of Halloween is right up there with Christmas and the Fourth of July. It isn’t just for kids, either. Adults and teens alike decorate their homes and walkways, vie for best costume, and use the occasion to party with...
by Gabby Vandenavond | Jul 8, 2022 | Art, blog, Business, Content Marketing
The internet is a place of constant competition. Whether you’re posting about your family vacation, promoting a brand, or trying to sell your wares, there is intense pressure to always be the best in the digital world. Entire industries have been borne of this...
