by Amy Reichert | Oct 2, 2026 | blog, Content Marketing
The marketing world adapts to the impact of new technology and changing business needs. Current AI technology is rapidly changing how customers search for product information. Many don’t even do a popular Google search, but instead use any number of AI tools to...
by Kimberlee Henry | Sep 25, 2026 | blog, Business, Content Marketing, Design, writing
Businesses produce content to attract customers, and doing so means impressing them with knowledge and expertise. In the early days of SEO, keyword stuffing could push content to the top of search results. Today, modern search algorithms and AI engines immediately...
by Jason Collins | Sep 11, 2026 | blog, Business, Content Marketing
Over the last 10 years, businesses have had a fairly simple relationship with Google Search. You would create a page, optimize it around a target phrase, work to earn rankings with keywords, and hope that the click came next. Although this reliably worked for quite a...
by Alisa Hummell | Sep 4, 2026 | blog, Business, Content Marketing, writing
You likely understand that most readers don’t arrive on a page immediately ready to read every word. Many will land on the page, glance at its opening, check a few headings, and decide whether the article is worth their time. In most situations, this decision happens...
by Christie Moll | Aug 28, 2026 | blog, Business, Content Marketing, writing
The exact number of websites using AI is unquantifiable, but some industry studies have predicted that about 74% of newly created web pages contain AI-generated content. Not to mention that AI adoption concerning content creation is approaching a near-universal 97%...
by Amy Reichert | Aug 21, 2026 | blog, Business, Content Marketing, writing
Editorial frameworks or standardized editorial processes are critical for supplying customers with cost-effective and speedy content that ranks and gets used by humans and AI tools alike. AI tools can outline and draft content rapidly. The problem is that content...
