Halloween Marketing for 2022

by | Oct 1, 2022 | Art, Business, Content Marketing

In some parts of the country, the celebration of Halloween is right up there with Christmas and the Fourth of July. It isn’t just for kids, either. Adults and teens alike decorate their homes and walkways, vie for best costume, and use the occasion to party with friends. Even if you’re just counting how many Stranger Things costumes ring your bell, All Hallow’s Eve is full of entertainment.

It’s also a great time for content marketers to invest in a strategy that helps them use the season to the best of their advantage. 

Some small to medium businesses think they have to actually sell Halloween paraphernalia to get in on the fun, but that’s far from the truth. When you let your business get in on the fun of Halloween, the marketing piece is an organic benefit. 

Consider the following three content marketing strategies to use during this spooky season to boost engagement and convert leads. 

Tips for Making the Most of the Autumnal Season

  1. Get In on the Fun

    All the best marketing campaigns are successful because they happen organically. If you can find some way to enjoy the day, then the marketing campaign piece will take care of itself. Here are a few ways to enjoy this Halloween and help your customers do so, too.                                                                                                         

  • Decorate your space. It may seem obvious that you should hang ghouls and spider webs around your office, but decorating your digital space is just as important. Ask your web designer about little ways to include spooky elements to your website. 
  • Offer a seasonal special. No matter what kind of business you run, you can use Halloween as a time to get customers in the door with a special. You can call it a spooky doorbuster sale or entice people with a one-time discount when they wear a costume.
  • Give out treats. Whether you have lollipops, dental floss, stickers, or pencils, Halloween is a great time to offer a little giveaway – with your business’s name on it. Make it seasonal by offering your treats in a Halloween-themed bowl. The great thing about doing this is that you never know where the product with your name on it will end up. 
  1. Invest in Social Media Marketing

    Most businesses know they need to post on social media, but they don’t always understand the marketing side of it. You know you should have strong social media content that helps you engage with your audience. Halloween gives that marketing effort a focus. Reinvent your logo to capture a spooky vibe – like a jack-o-lantern where the O would be or a spider in the corner of the image – and use it to create fun social media posts. Some examples might be: 

  • A silly Halloween joke, like: “Why didn’t the skeleton cross the road? Because he didn’t have enough guts.” End it an emoji sticking out its tongue to let your audience know you are in on the silliness of the joke. 
  • A past image of you or an employee in a costume with a simple, “Enjoy All Hallows Eve!” or just “Happy Halloween!” Images get a lot more attention on social media than text alone. 
  • Connect Halloween to your product or service. This piece may take a bit of imagination, but there’s always a way to tie in your marketing strategy with the season. Even if your business is too serious for silly Halloween antics, you can invest in autumn themes and pumpkins.
  • TikTok trends. TikTok has millions of young buyers, so learning a Halloween dance to promote your business is an easy way to get in on the fun.

Make sure your social media marketing campaign is appropriate to the platform. For instance, a silly joke will work better on Facebook than Twitter, and old Halloween photos are perfect for Insta. 

  1. Have a Contest

    You can combine all of these ideas by having a contest that spreads your message, boosts your reach, and increases traffic. The great thing is, it doesn’t have to take up real space – consider a digital contest. A few ideas could be: 

  • Best Costume (judged in store or online through pics)
  • Spookiest Home Décor (online pictures would be another great option)
  • Most Inventive Digital Campaign for Halloween (a great option for digital agencies to play with customers)

Once you’ve decided on a contest that works with your business, decide on a prize, then use all those images to spread your name across social media. Ghosts and goblins will be trying to impress you, hoping for a win, and you can use all those images to get some Halloween attention and increase engagement. 

Call Us When You Need Content Writing – For Halloween and Beyond

If you’re struggling to find the right words to promote your Halloween marketing campaign, talk with our team


Christie Moll