How to Find a Reputable Content Writing Service

by | Aug 17, 2019 | Uncategorized

Do a Google search for “content writing services,” and you’ll likely get more than you bargained for. On top of that, your social media pages will be hit with targeted ads for professional content writing for months. Considering the vast number of content writers available, finding one isn’t the problem, but finding the right one can be. At Better Content Matters, we believe we’re a good fit for most industries, but we also believe our clients should know what to look for to make an informed decision. 

3 Things to Looking for in a Content Writing Company

If you are looking for writing services for your small to medium business, here are some ways to separate reputable writing professionals from those just looking to make a quick buck after college. 

  1. A Strong Digital Presence. If a writing company has been successful, you should be able to easily track them. A website is a must, but they should also be engaging on social media platforms. Both a website and a strong social media presence is an easy step and a must for all businesses in today’s technological age. You can also get a sense of their own writing by checking out their website content. If they aren’t active in the digital sphere, what they are selling may be okay, but it’s unlikely to be the kind of writing that can boost your SEO or increase traffic
  2. Positive Employee Reviews. Check for employee reviews on Glassdoor or Indeed. Some disgruntled employees will always be around, but if you see more than a couple of bad reviews, it may be a red flag that something is amiss in the company. An unstable content writing service means unstable writing. The point of hiring a professional writing team is to take the stress of that task off your plate. If your content is unpredictable, it can add work to your schedule. 
  3. Ask for a Free Sample. Most reputable freelance writers will offer you a free sample. They should be able to write for your audience, give you a grammatically clean sample, and explain other ideas they have for your content. Some companies offer free pitches along with that sample content writing. That’s another way to learn something about the company – if their ideas aren’t sound or specific to your industry, they may not be right for you. 

Look for Clear Communicators

Content writers should be easy to communicate with – it’s their job to communicate your ideas to your target audience. Likewise, if they only communicate digitally, proceed with caution. If you find the content writing service you’ve contacted is reluctant to take calls or slow to respond to emails, it may be a sign that they aren’t ready for your business.

We are. 

Find a Reputable Content Writing Service

If you’re looking for a professional content writing service, Better Content Matters offers content you can trust. Once we deliver your writing, if it isn’t what you wanted or were expecting, we’ll revise it for free. With a team of trusted writers and overly eager editors, your content will be audience-driven, SEO-optimized, and error free. 

Alisa Hummell

Alisa Hummell

Alisa Hummell began her career teaching at Northern Michigan University but found she missed putting pen to paper. She began Better Content Matters with Christie Moll and Kimberlee Henry. Together, they were dedicated to covering a gap in marketing to include boutique writing services that helped clients with their SEO while crafting language that spoke to people – and not just bots. In the wake of AI, that need has grown ever more important.