The 6 Top Reasons You Should Use Blogging to Improve Your SEO

by | Nov 10, 2021 | blog, Business, Content Marketing, writing

If you aren’t taking advantage of blogging as a way to boost search engine optimization (SEO), you are missing out on an essential building block of a successful website. At about 5.6 billion queries a day, the number of times people use search engines for products and services every year numbers in the trillions. Clearly, the higher you rank on these platforms, the more likely your site is to grab the attention of your target demographic. Using your blog to successfully drive more traffic to your site helps improve your ranking, generating more traffic and bringing you more business. Consider the reasons you need a blog to give your SEO a lift.

Your Blog Helps to Build a Connection With Those You Aim to Reach

One of the most influential benefits of blogging is that it helps you reach your audience in a unique way. A catchy blog post with solid information is guaranteed to be one that your target audience will love. When you reach your demographic in this way, they are likely to share your post, which will create more traffic to the post itself and to your website. That individual is also more likely to return to your site in the future looking for more great content and even register for your email list. In terms of SEO, the increased traffic and repeat visits to your web page demonstrates to Google that your website is getting attention. This affects their algorithm by increasing your level of authority.

The overall goal for a successful website is to get visitors to connect with your business or service. You want to grow your target audience and have them frequent your site, which in turn boosts business. That is the point of SEO, after all. Google isn’t a popularity contest where the trophy is bragging rights to the #1 spot; the real prize is success in your field or industry.

Top Quality Posts Are More Likely to Earn You External Links

Getting other websites to link back to yours is one of the most coveted goals in SEO. When other respected sites include links back to yours, it indicates to Google that your website is authoritative and trustworthy. One of the easiest ways to get others to link back to you is with a blog that readers enjoy.

The point of a company blog is to build myriad pages of information on your site that are valuable to your target audience. In many cases, a website will find it beneficial to direct their readers to related information on a different site. Creating a library of sorts of reader-friendly information related to your services or products increases the likelihood that other websites will use your blog as a resource they can direct their readers to.

Blogs Are an Ideal Way to Incorporate Internal Links Into Your Site

Links comprise a vast percentage of the building blocks of SEO, and using internal links on your website is the simplest way to put them to work. Linking between the pages on your website is the easiest way to get readers more involved in your full site, as opposed to having them give your post a quick read and then move on to another site. If you aren’t using your blog to its fullest potential by linking internally, you are missing out on a vital SEO tool.

Internal linking is something you can put to use on your site with or without a blog, but there are often only so many ways you can link between your main pages. When you have a constantly evolving blog, however, the opportunity to use this tool grows exponentially. As your blog grows, it branches out in many directions with topics related to your business and provides numerous ways to link your pages to one another naturally.

When you have links between the pages on your site, it is also important to focus on the anchor text instead of linking haphazardly. This gives Google a stronger indication of content on the page you are linking to. The algorithm catches this connection through the solid connection between your links and your target keywords.

Implementing Long-tail Keywords Into Your Blog Is a Great SEO Tactic

One of the things most companies and organizations aim for on their website is the use of keywords that relate to their industry or service, but there is an issue with that approach. For instance, if you run a pet supply store and use the keyword “pet supplies,” it’s not likely to do much to boost your SEO, as there are likely thousands of pet supply businesses online.

The ideal approach to using keywords is to utilize “long-tail keywords.” These are more specific, longer keywords that focus in on more detail in terms of what potential customers are searching for. This is more likely to help your ranking than basic keywords, and a strong blog is one of the best ways to work these long-tail keywords into your site.

When you consider that you can increase traffic to your website by up to 300% through the effective use of long-tail keywords, it is clear that this is a vital tool in improving SEO. Having a professional content service craft compelling blogs for your site is a great way to use this tool without sounding forced or awkward. If you are a pet store owner, you may find it difficult to implement phrases such as “best pet supply store for new iguana owners” into your product pages, but a skilled blogger can easily work this phrase into your site.

The idea here is to narrow down your target audience to attract web surfers looking for the service or products you provide. Through the use of long-tail keywords, you can increase your website traffic much more effectively than by simply using broader terms.

Increasing User Time on Your Website Through Your Blog Is an SEO Booster

Like any web-based company, Google wants to keep users coming back, so their primary goal is to provide the most useful information to individuals using their service. If you search for something and click on the top link, only to back out of that site right away because it wasn’t helpful to you, it sends a message to Google that the result they provided wasn’t up to par. Conversely, if you stay on that website for a longer time, they know that their search result was helpful to you.

Google hasn’t expressly noted that the time someone spends on a site is a factor in the way they rank, but statements they have made indicate that they do pay attention to dwell time, so it is worth placing some focus on this as an SEO tool. The reason that blogs are important here is that a great blog will draw the reader in and keep them on your site for a longer time span.

Professional bloggers are able to create longer, more interesting posts for your website, and these types of blog posts keep readers on your page. Research shows that blog lengths of about 2,500 words typically achieve the best ranking.

A Website With Fresh, Current Information Is Likely to Rank Higher

If you have done many Google searches, as most of us have, you have likely come upon the occasional website that obviously hasn’t been updated in a while. The average user will discount such a site as unreliable or deceitful and potentially even assume that the company has gone out of business.

The last thing Google wants to do is provide its users with this type of search result. When your site is updated regularly, however, it tells them that you are an industry leader whose goal is to provide people with the most current, fresh content. This tactic has the added effect of giving the search engine algorithms an incentive to index your site more frequently. This keeps you on their radar and improves your SEO.

Blogging accomplishes this task for you by providing a tool to update your website with new content on a regular basis. This can be a daunting job, however, as you don’t want to “fix something that isn’t broken” with your product pages, service pages, or homepages. Attempting to update your site this way may actually have a negative effect on your ranking and SEO. Since you are not likely to change the details of your homepage on a regular basis, a blog is the best way to keep things fresh.

Do You Want to Increase Your Website Traffic Through Your Blog?

At Better Content Matters, we understand that most businesses and organizations don’t have the time or resources to craft eye-catching blogs on a regular basis for their website. The professionals on our team are seasoned writers with the knowledge and expertise to draw your target audience in and keep them coming back to your page. Allow us to take this task off of your hands and watch your rankings soar.

Jeremey Wilson

Jeremey Wilson

Jeremey Wilson lives in Rehoboth Beach, DE and works as the project manager for Better Content Matters. He has a BFA from Pace University and has worked as a writer and editor in the past. His varied interests include cooking, languages, art, travel, and music, just to name a few.