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Human Generated Content

In a world increasingly shaped by artificial intelligence and automation, Better Content Matters proudly stands on our reputation for delivering content with a genuine human touch. Our writers and editors aren’t just living, breathing human beings–they’re experienced, well-trained professionals representing a diverse array of backgrounds and specialties.

Whether you need us to build great content from the ground up or add a touch of authenticity and creativity to your existing AI-generated blogs, our commitment to high-performing, hand-crafted content remains steadfast in the face of technological evolution.

Why Choose Human-Generated Content?

Sure, an AI “writer” can put together a readable sentence – and sometimes even an accurate one – but crafting a compelling narrative with finesse is an entirely different matter. Despite strides in AI technology, the critical thinking and creative problem-solving that leads to fully polished, publication-ready written work still requires a well-equipped human mind. It’s not just about getting the right words onto your webpage so that Google can “find it;” it’s about tailoring how those words are used for maximum impact.

The team at BCM focuses on creating content that makes a lasting impression while also meeting our client’s specific goals. Natural language AI platforms like ChatGPT are quite capable of regurgitating your chosen keywords into content that “sounds right,” but it still takes a team of professional editors and writers to build those keywords into a piece of content that is useful to your audience and in alignment with your overall brand.

Those key human elements – and not keyword density or total volume of content – are what matter most under Google’s latest “EEAT” focused (Experience, Expertise, Authoritativeness, and Trustworthiness) search ranking algorithms.

How Do You Make Website Content Effective?

Effective website content can mean totally different things in different situations, and this is just one more reason you’ll want to have access to the experienced professionals at BCM.

For example, an online clothing retailer with good traffic but slumping sales might need to beef up the product descriptions in their online catalog, while a rebranded restaurant needs a punchy press release to get diners excited for their grand opening, and a lawyer needs to post some informative and well-researched blogs with attention to state specific details so that that they can position themselves as an expert in a new service area.

Effective content doesn’t just mean well-written content. For your content to actually help you achieve your web traffic, search ranking, sales, or customer engagement goals, it needs to fit into your larger SEO, branding, and digital marketing strategies.

Some of the different types of content BCM can produce at a high level include:

  1. Dynamic Blogs. Breathe life into your website with a blog that goes beyond SEO and serves as a cornerstone of your online brand. We can deliver blogs that inform, entertain, or empower your audience to act, depending on your unique needs, and we can deliver them on a regular schedule to keep your website feeling fresh and lively, which can be one key to search engine rankings in competitive markets.
  2. Punchy Social Media. The age of putting an intern in charge of your social media account and hoping they’ll post something funny enough to go viral is officially over, as charming as it might have been. In a world of ceaseless scrolling, your social media posts and captions need to captivate from the very first word. With this unique, short-form format, a thoughtful human touch is the only way to ensure your brand’s personality and values come through in every post.
  3. Persuasive Product Descriptions. Many segments of today’s economy are content to shop for products and research services from the comfort of their own home. This means that investing in excellent sales copy is often more important and more cost-effective than hiring sales staff. Let your website go to work for you even when your doors are closed by employing product descriptions that inform the reader and encourage them to make a purchase.
  4. Press Releases that Command Attention. Make your own headlines with highly polished press releases that go beyond mere announcements and tell a captivating story about your brand, your mission, or whatever it is you need to promote.

Better Content Matters: A Crucial Human Touch in an AI World

If you want to reach more customers and need to do it in a fast and cost-effective way, don’t resort to filling your website with generic, redundant, and inaccurate AI blogs. Reach out to the world-class human content creation pros at Better Content Matters and find out how human-written content can position you for success in an AI-powered marketplace.