by Jason Collins | Sep 18, 2026 | Business, Content Marketing, writing
According to a 2024 study titled ‘Lost in the Middle: How Language Models Use Long Contexts’, increasing the number of retrieved documents doesn’t guarantee that an AI model will make better use of a reading pile. The study looked at models GPT-3.5-Turbo and...
by Jason Collins | Sep 11, 2026 | blog, Business, Content Marketing
Over the last 10 years, businesses have had a fairly simple relationship with Google Search. You would create a page, optimize it around a target phrase, work to earn rankings with keywords, and hope that the click came next. Although this reliably worked for quite a...
by Alisa Hummell | Sep 4, 2026 | blog, Business, Content Marketing, writing
You likely understand that most readers don’t arrive on a page immediately ready to read every word. Many will land on the page, glance at its opening, check a few headings, and decide whether the article is worth their time. In most situations, this decision happens...
by Christie Moll | Aug 28, 2026 | blog, Business, Content Marketing, writing
The exact number of websites using AI is unquantifiable, but some industry studies have predicted that about 74% of newly created web pages contain AI-generated content. Not to mention that AI adoption concerning content creation is approaching a near-universal 97%...
by Jason Collins | Aug 14, 2026 | blog, Business, Content Marketing
Many agencies nowadays have crossed the point where they are deliberating whether or not to use AI and have found themselves firmly in the camp of using it. However, the next hurdle to overcome is whether the AI workflow many have been quick to adopt will produce...
