by Amy Reichert | Oct 2, 2026 | blog, Content Marketing
The marketing world adapts to the impact of new technology and changing business needs. Current AI technology is rapidly changing how customers search for product information. Many don’t even do a popular Google search, but instead use any number of AI tools to...
by Kimberlee Henry | Sep 25, 2026 | blog, Business, Content Marketing, Design, writing
Businesses produce content to attract customers, and doing so means impressing them with knowledge and expertise. In the early days of SEO, keyword stuffing could push content to the top of search results. Today, modern search algorithms and AI engines immediately...
by Jason Collins | Sep 18, 2026 | Business, Content Marketing, writing
According to a 2024 study titled ‘Lost in the Middle: How Language Models Use Long Contexts’, increasing the number of retrieved documents doesn’t guarantee that an AI model will make better use of a reading pile. The study looked at models GPT-3.5-Turbo and...
by Jason Collins | Sep 11, 2026 | blog, Business, Content Marketing
Over the last 10 years, businesses have had a fairly simple relationship with Google Search. You would create a page, optimize it around a target phrase, work to earn rankings with keywords, and hope that the click came next. Although this reliably worked for quite a...
by Alisa Hummell | Sep 4, 2026 | blog, Business, Content Marketing, writing
You likely understand that most readers don’t arrive on a page immediately ready to read every word. Many will land on the page, glance at its opening, check a few headings, and decide whether the article is worth their time. In most situations, this decision happens...
