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The Shift from Google to Perplexity: What This Means for Search Engine Optimization

The Shift from Google to Perplexity: What This Means for Search Engine Optimization

by Matt Battaglia | May 22, 2026 | blog, Business, Content Marketing, writing

If one thing is certain nowadays, it’s that the behavior of SEO is constantly and rapidly changing. If you have found yourself asking questions to AI tools instead of Google, you are far from alone. Platforms like Perplexity are gaining popularity by doing what...
What Is Google’s Discover Update and How Will It Affect Your Ranking

What Is Google’s Discover Update and How Will It Affect Your Ranking

by Matthew McAteer | Mar 6, 2026 | blog, Business, Content Marketing, writing

On February 5th of this year, Google released a broad update for its systems responsible for surfacing articles in Discover. Traffic on Google doesn’t always stem from the search box anymore. With Discover, users can see content specifically targeted toward them based...
SEO and the AI-Powered Future of Search

SEO and the AI-Powered Future of Search

by Leo Siren | May 17, 2024 | blog, Business, Uncategorized

The concept of search engine optimization (SEO) has always been a dynamic one, as online marketers strive to stay ahead of rapid internet growth and constant advancements in technology. Now, SEO seems to be on the precipice of another significant paradigm shift....
Plot Twist: Google May Not Be Winning the Search War

Plot Twist: Google May Not Be Winning the Search War

by Erika Lyijynen | Apr 19, 2024 | blog, Business, Content Marketing, writing

Since its inception, the internet has been used to share information. While it began as a tool that scientists used to communicate data, the internet has now become an overwhelming collection of knowledge that’s accessible to almost anyone. This can make finding...
Antitrust Lawsuits and Big Tech – What You Need to Know

Antitrust Lawsuits and Big Tech – What You Need to Know

by Gabby Vandenavond | May 1, 2021 | Business

The world has changed significantly since the turn of the 20th century, and, in fact, the differences between the present day and the early 1900s far outweigh the similarities. However, certain aspects of our world remain the same. One such concept is the antitrust...

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