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The Shift from Google to Perplexity: What This Means for Search Engine Optimization

The Shift from Google to Perplexity: What This Means for Search Engine Optimization

by Matt Battaglia | May 22, 2026 | blog, Business, Content Marketing, writing

If one thing is certain nowadays, it’s that the behavior of SEO is constantly and rapidly changing. If you have found yourself asking questions to AI tools instead of Google, you are far from alone. Platforms like Perplexity are gaining popularity by doing what...

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