Think Outside the Box This Year With These Creative Corporate Gifts

by | Dec 5, 2020 | Business, Content Marketing

At the end of each year, it’s customary to exchange gifts to express appreciation, which is no less true for businesses and their end clients. Receiving a gift makes the recipient feel that they are valued and respected. It makes them feel as though their worth is being recognized. Additionally, businesses are far more likely to remember the partners that went of their way to provide them with a gift, holding them in high esteem and improving their relationship, which will have an immensely positive impact on future endeavors.

Still, it can be difficult to identify the appropriate gift. When searching for the right present for an individual, one might ask about the individual’s personal tastes in clothing, hobbies, or treats and attempt to cater to those. Dealing with a company is a little different. Gift givers might be tempted to resort to the sort of generic gifts that are usually given to those you don’t know very well, such as impersonalized gift cards or gift baskets. These kinds of token gifts can sometimes be worse than giving no gift at all, as they give the appearance of serving an empty gesture.

This year, dare to think outside the box and give a truly memorable gift that will have your clients feeling truly cherished.

The Gift of Charity

It may seem somewhat unorthodox to present the act of giving to someone else as a gift in and of itself. However, charity can actually be an amazing present for your end clients. If there are any particular organizations that they are currently partnered with, consider making a donation to said organization. This is helpful for a number of reasons. It shows that you have a vested interest in supporting the goals and interests of your clients and are willing to lend assistance for their causes.

It fosters increased goodwill between your clients and the charitable organizations they support. As a nice incentive, it can also provide an excellent opportunity to boost SEO. When making a public statement in regard to the gift, whether in the form of a blog post, social media post, or press release, you are providing them with valuable backlinks that could improve their search result rankings.

For this sort of gift to be successful, it is crucial that you identify a cause that the business is actually invested in supporting. Giving a gift in the form of a donation can be immensely appreciated. Show your clients you care by ensuring that the selection accurately reflects their values, and you’ll go a long way towards cementing your relationship this year. If you’re stuck, think about organizations that are personal to the business, like their local library or a children’s art collaborative.

The Gift of Content

High-quality content writing is extremely important to the effectiveness of digital marketing for a business. For it to fulfill its purpose, however, it must adhere to a number of requirements. It needs to be the appropriate length and format so as not to alienate readers with massive walls of text while detailing relevant subject matter that will actually retain public interest.

In addition, good content writing should also incorporate the right keywords with the right frequency so as to better reach the target audience, improving the SEO. Including links to other content on the site can help keep users from navigating away, holding their attention for prolonged periods of time, and increasing your conversion rate. In order for that to be possible, content has to be created regularly and in substantial amounts. All of this requires a lot of time and money to accomplish.

Consider gifting another business with this superpower. Fortunately, there are third-party services that assist with the creation of online content, able to provide customized copy within tight timeframes, all in accordance with the end client’s instructions. Customized content through a writing service offers a gift that can continue to give in boosts to a client’s website traffic. Help your clients grow by providing them with top tier content writers this year.

The Gift that Keeps Giving

If the above gifts aren’t feasible or applicable in your situation, and you’re tempted to move forward with a more traditional gift, consider adding a creative twist by offering it as a subscription service instead. Instead of a simple gift basket, consider a monthly arrangement, providing the office with new goods throughout the year. Flowers are another excellent choice and boost morale throughout the year. Flowers can brighten up any space, but a flower service can deliver beautiful arrangements on a monthly basis, reminding your client that you care from January through December.

Digital gifts are an option as well. Gifting a Spotify subscription to provide the office with tunes all year can go a long way towards creating a happy work environment, improving your relationship with your client.

Your Gift’s Thoughtfulness Matters More Than Its Price

While gift cards are not the most unique of presents, they can be greatly improved by adding a personal touch. If purchasing a gift card is the best option available to you, make sure that the card is appropriate to the recipient. Try to pin down something that will truly support the business and, in the process, make them feel understood and appreciated. Look to local organizations that they made do business with on a regular basis or places that cater to their specific business needs.

Whatever your budget might be, there are plenty of options available suited to every type of client. At the end of the day, as long as you are putting in the time to ensure the gifts reflect their recipients, the businesses you work with will feel genuinely appreciated by your gesture, further nurturing the goodwill between you.

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chris@iwdonline.com