Three Ways to Make Each Word of Your Content Writing Count

by | Jul 15, 2019 | Uncategorized

Whether you’re writing content for your website or crafting pamphlets and flyers, each word takes up premium real estate. You want every one of them to matter. One crucial way to improve your writing is to vary sentence structure. When sentences are well-crafted, it enhances the end-product and increases the power of every letter on the page. 

Many content writers are typing to a clock. For some, that means typing the first thing that comes to mind, throwing in some keywords, and calling it a day. However, most businesses who hire professional writers are looking for boutique writing services. To develop your writing skills and find top-tier clients, your writing must go beyond the practice of banging out words. Here are three tips to improve your content writing and make each word count.  

Vary Your Sentence Structure

When some content writers start out, they find a sentence-formula and run with it, relying on the same SUBJECT + VERB = SENTENCE structure that can ensure a faster product. However, if you practice varying your sentence structure and using differing formulations, your writing speed will catch up and you’ll be crafting better language. 

Do this by: 

  • Using imperatives. Tell your reader what to do – listen, consider, or remember are all action verbs that tell your reader what to do in two to three-word sentences. 
  • Varying sentence length. If you write the same sentence that contains four or five words over and over again, your sentences will sound boring. Consider rhythm when you write. 
  • Building momentum. Web writing is about short sentences, but you can still build momentum by creating a longer sentence that builds and pays off with an impactful finale. 

With practice, creating strong sentences with varied structure will become second nature. Many content writing professionals are also creative writers. Practice creative writing in your content writing and vice-versa to make all your writing sing

Write the Right Words

The English language has a ton of words that are more like placeholders than ways to communicate. When you use too many of those words, your audience won’t know what you mean. For instance, compare the following two sentences: 

There are a few ways to craft a strong sentence. 

You can craft a strong sentence in a few ways.

Both sentences say the same thing, but the first starts in a way that is undefinable – “there” doesn’t mean anything, and your reader has to work to get to the meat of it. Remember that readers are lazy. Give them the goods early to keep their attention. 

Now, think about the second sentence. You know immediately who the writer is talking to – you. You also know what the writer wants you to do – craft strong sentences. 

When you choose the right words, your writing will sound more imperative and less like something that is plugged into a formula. 

Use Action Verbs

Though this topic is similar to the last one, it’s different enough to mention. The “there are” example works here, too. “Are” isn’t a verb with meaning. Compare it to the word “craft.” One verb is a placeholder; the other has meaning. When you can, work toward creating sentences that have action verbs rather than “to be” verbs. 

Plan for Editing and Proofing

Unlike creative writing, most content writers don’t have time for a full-on revision phase, but you can re-read your work. Take an extra few minutes to ensure you’ve cleared up typos, fixed awkward constructions, and handled other small issues. They may seem like easy fixes, but every easy fix slows the editing phase down. If you have a backup editor for your content writing, you want to make their job easy. If you don’t, you want to make sure your product is professional. A little proofing can go a long way to improve what you’re selling – and that’s the best way to find more clients and get more business.

Language is powerful – use that power for the good of your business and get more of it.


Christie Moll