What That Creative Writing College Class Can Do for Your Content Marketing Strategy

by | Jan 5, 2020 | Uncategorized

We all experimented a bit in college. 

Maybe it was in a political science class or art appreciation seminar, but, for most people, the writing bug got to them at some point. For many, a remedy was a creative writing class. Most people took the course credit, workshopped a few stories they’d spent nights sweating over, and then hung up their writing spurs for good. What those people may not realize is that the writing practice and creative impulses generated from those classes can boost to your business’s social media strategy and content marketing

Why Creativity Matters in Content Writing

Everyone is stuck looking at the same content. People have already seen that meme you’re about to share on your business page. In fact, they’ve probably seen it twice in their timelines today. 

Your followers want something original. Unfortunately, most small to medium businesses simply reshare what has been successful for other small businesses. Instead of sharing the same content they’ve already seen (or expect to see), aim to give your audience something new – a funny picture you took, a silly takeaway from a serious topic, or a revelation that might seem obvious to everyone else. 

Creativity is also specific to the creator – that’s what makes it authentic. 

Authenticity is something that every person in the digital sphere is craving, especially in these spaces filled with bots and trolls. When you have a unique voice, followers and potential followers can trust that it is authentic. You’ll be offering something different than much of the competition – a brand that nails its identity

How to Leverage Creative Writing in Your Content

Though it sounds like a nice idea, actually practicing creativity in your content marketing strategy can be scary. Part of the fear for many people who are crafting their business’s content marketing strategy is being vulnerable enough to put your silly, funny, or serious self out there. 

If you’re only selling your product or service on social media and through blog posts, your followers may wonder “what’s the point” and stop following you. And unfollows diminish your reach. 

If you’re looking to leverage the insight from your creative writing class for your marketing, here are a few things to keep in mind. 

  1. Be Authentic

Your followers want to feel like there’s a person at the other end of the screen. It helps them feel more connected in the digital landscape. When you are authentic, you become someone to buy from rather than something to buy from. 

 

  1. Be Vulnerable

 

Sometimes, your jokes won’t land. Make them anyway; sometimes they will. You can’t always know what will strike a chord with your audience, so don’t be afraid to fail and allow yourself a bit of vulnerability. People usually connect better with an honest flop than someone who’s preoccupied with being perfect and right all the time.  

 

  1. Be Original

We’re all are unique. However, like middle schoolers, we tend to hide in conformity. That may be safe, but it won’t allow your small to medium business to be noticed. Take that weird aspect of your personality and use it to find followers, friends, and customers. 

Call on a Team of Creative Writers

We know how tough this can be because we’ve done it ourselves. Our team is made up of creative writers – though we studied a variety of subjects in college. As writers, we understand it’s not easy to craft original and authentic content every day, especially when you’re busy running your business. 

We can meet you where you are in your content marketing. If you have some ideas and want us to run with them, we can do that. If you don’t know where to start, we can help you get your content marketing strategy up and running. If you’ve gotten some blogs and Facebook posts written but need some grammatical help and a proofread, we can do that, too.

Avatar

Kimberlee Henry