What to Expect for the 2021 Holiday Shopping Season

by | Nov 26, 2021 | Business, Content Marketing

Life has changed dramatically over the past two years, but one thing that remains constant is our desire to enjoy a comfortable, safe, and peaceful holiday season with friends and loved ones. While the country is currently struggling with labor shortages and supply chain disruptions, consumers and businesses alike are continuing to adapt and doing their best to maintain a sense of normalcy. This is going to be especially important during what many expect to be a very challenging holiday season.

For the 2021 holidays, consumers and business owners must reevaluate many of their standing strategies and preferences to make the most of what is likely to be a multifaceted and demanding situation. While most Americans typically experience a blend of stress, excitement, frustration, and joy during the holiday season, various forces in play at the moment pose even more significant challenges than those faced by the country in 2020.

If you are buying gifts for loved ones, you may be scrambling to find ideal gifts while store shelves remain stocked, and many families are struggling with planning their holiday festivities around travel restrictions and disrupted supply chains. Business owners are also faced with new and challenging circumstances. When it comes to digital marketing, adopting new strategies is going to be crucial for your company’s success this holiday season.

Revamping Your Digital Strategy for the 2021 Holidays

The ongoing health crisis has already forced many companies to completely overhaul their pre-pandemic operations, compelling many people to continue working from home and some companies to reshape their organizations entirely. Health concerns coupled with backlogged supply chains and strained logistics systems pose even greater challenges for business owners this holiday season. However, challenge brings opportunity, and the new circumstances provide many opportunities when it comes to digital marketing and connecting with your core audience in meaningful ways.

Small businesses face even greater strains than last year when faced with the logistical powerhouses that are the major big box retailers like Walmart and Amazon. Service providers are struggling to maintain their workforces and meet customer demands, and obtaining materials, parts, and supplies required for much of the service industry is becoming increasingly difficult. The companies with the foresight to adjust their marketing strategies now are more likely to succeed as the world readjusts itself in the coming months.

Mobile marketing continues to be one of the best ways to connect with geographically targeted customer bases. Ecommerce traffic over mobile platforms reached record levels last year. In fact, many eCommerce platforms actually crashed due to excess traffic on Cyber Monday of 2020. To prepare your business for holiday shopping in 2021, it’s a good idea to not only rethink your customer-facing marketing strategy but also focus your attention on the back end of your website, ensuring you can handle the surge of mobile web traffic that’s sure to hit this year.

It’s also vital to consider the stressors that many people are feeling right now. From concerns about the ability to get together with friends and family over the holidays to finding the right gifts for the people in their lives, 2021 is a new experience. Whatever your company’s business model may be, adopt a tone of compassion and understanding in the content you publish and the marketing materials you produce. Now is also an opportune time to strengthen your business relationships with your partners, vendors, and distributors. Strained supply chains are going to make things difficult for many companies, and business leaders with strong rapport with their partners are more likely to secure the materials and support they need for what is likely to be a very challenging holiday season.

Written Content Remains the King of Online Marketing

An effective digital marketing strategy needs to be multifaceted and cohesive, conveying a consistent and powerful message to your target market that conveys real value. While this strategy should include social media marketing, a competent pay-per-click ad campaign, and various other elements, the most important component of your digital marketing strategy for the holiday season in 2021 is stellar written content.

Search engines continue to evolve in their complexity and reward brands that publish content written for actual human readers. Investing your marketing resources into creating powerful and memorable written content is the best way to connect with your audience during a frantic and stressful time in history. As a business owner, you can not only enhance your marketing efficacy with polished content but also set your brand up for a fantastic 2022 by forging strong connections with your audience now.

Your written content should be relevant and easily accessible on a wide range of devices, especially mobile platforms, as mobile web traffic continues to increase dramatically worldwide. If you already have a written content strategy, take time to reexamine it before the holiday season hits full swing. You could discover opportunities to provide reassurance and confidence to your target market during what is likely to be one of the most challenging holiday seasons in recent history.

Investing in properly constructed and impactful written content now can pay off tremendously during the 2021 holiday season and into 2022. Many people continue to feel stuck at home for health concerns, and millions have adjusted to a somewhat antisocial lifestyle. While excited by the opportunity to spend time with friends and family this holiday season, the logistical problems posed by supply chain disruptions and persistent unease due to the health risks are dampening what should feel like a period of relief and relaxation for most families in the US. Find a way to relate to your target audience through your written content. Develop posts that resonate with the feelings many Americans share right now in the face of a stressful and uncertain holiday season.

Regroup and Prepare for 2022

Virtually every sector of American business has been affected by the pandemic and the ongoing supply chain disruptions. Tensions are high in many areas across the country, and the holidays are supposed to be a time of celebration, joy, and making memories with those most important to us. Your target customer base has been compelled to evolve dramatically in a very brief time, and the pressures they feel now are apparent for everyone. Investing in better content is one the most effective ways for your brand to reach out and establish a firm commitment to help your target customers achieve their goals and enjoy the holidays as much as possible.

Better Content Matters can help your team create a more effective digital marketing strategy with carefully crafted written content developed by a dedicated team of professional writers and editors. We know that other business owners and our own partners have experienced the same struggles as our team during the last few years. Our goal is to help our clients develop better relationships with the customers and partners they serve. If you are ready to develop a winning digital marketing strategy for the 2021 holiday season and beyond, we can help.

Our team offers customized written content designed for SEO. We provide a rapid turnaround on all orders thanks to the expert writers and editors handling every order. Contact us today and tell us about your digital marketing concerns for the 2021 holidays and beyond. We’ll be happy to help you devise a new strategy that supports and strengthens your business during a challenging time into the new year.


Jack Clark